Spring Summer fashion campaign 2008 for Harvey Nichols. Creative and new idea, the meaning behind it is showing the impact of Harvey Nichols products on other people, and what the product say about the person. The idea is illustrated as huge speech bubbles, each bubble is three meter wide, and it is knocking people to the ground.
I really like the idea, because i feel it make each buyer feels like that the product is about her/him self.
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